Some
companies prefer to have Short form are leads,
just as a matter of choice or as a matter of budget
As
a matter of choice, because they feel their
Mortgage Officers are real great and very
confident and can easily convince the customer
to give in all the other details as they
keep on communicating with them in the first
few minutes itself
As
a matter of budget because of obvious reasons.
Usually
a short form leads only deals with the following
fields apart from Name, Address, phone numbers etc.
Standard
Criteria
Balance loan
payable amount $ 40000 for all states except
California ( $60000)
As
a matter of budget because of obvious reasons.
Fixed Interest
more than 6.5%
Adjusted
Interest Rate: 6%
LTV less
than 85%
Bankruptcy
= Discharged at least 2 years ago
Credit rating
: A to D ( as per customers need)
Here
is what a Short Form Mortgage Lead would look like
Generation
Date *
Ref
ID *
Agent
name *
First
Name *
Last
Name *
Street
Address *
City
*
State
*
Zip
*
Phone
No. (Home) *
First
Mortgage Balance *
Interest
Rate 1st Mrtg *
Type
of Mortgage *
Type
of home *
Market
Value *
Loan
to Value *
Cash
Out Desired *
Credit
Rating *
Call
Back Date & Time *
Usually
Short Form Mortgage Leads are 40% cheaper than Long
Form Mortgage Leads.
